B4: Benefits and concerns of online advertising

Task B.4	Description
4.1:	Benefits, including cost, measurability, formatting, targeting, coverage, speed.
4.2:	Concerns, including banner blindness, fraud and other illegal activity, display variations, ad blocking, privacy/data security, consumer location tracking, spam.
Online Resources: Benefits-and-Concerns-of-Online-Advertising Assignment 1: Due date: 26th May 2024

B3: Return on investment compensation models

Task B.3	Description
3.1:	Cost per mile (CPM).
3.2:	Cost per click (CPC).
3.3:	Cost per engagement (CPE).
3.4:	Cost per view (CPV).
3.5:	Fixed cost.
Online Resources:  Return-on-Investment-Compensation-Models Assignment 1: Due date: 26th May 2024

B2: Digital strategies to meet target objectives

Task B.2	Description
2.1:	• Content marketing  • Paid search advertising.
2.2:	• Search engine optimisation.  • Social media marketing.
2.3:	• Video marketing.  • Video blogging (vlogging).
2.4:	• Email marketing.  • Mobile applications (apps).
2.5:	• QR codes.  • Responsive web design.
Online Resources: Digital-Strategies-to-Meet-Target-Objectives Assignment 1: Due date: 26th May 2024

B.1: Digital marketing objectives and their achievement.

Task B.1	Description
1.1:	Lead generation | Brand awareness | Customer retention.
1.2:	Content Marketing | Paid Search Advertising.
1.3:	Search Engine Optimisation (SEO) | Social Media Marketing.
1.4:	Video Marketing | Video Blogging (Vlogging) | Email Marketing.
1.5:	Mobile Applications (Apps) | QR Codes | Responsive Web Design (RWD).
Online Resources: Digital Marketing Objectives Power-point. B.1: Digital Marketing Objectives Lead generation etc B.1: Digital Strategies to Meet Target Objectives
Assignment 1: Due date: 26th May 2024

Week 3: A3: Devices for displaying digital communications

Task A.3	Description
3.1:	Personal computers.
3.2:	Smartphones.
3.3:	Tablets.
3.4:	Games consoles.
Online Resources: Devices-for-Displaying-Digital-Communication

Assignment 1: Due date: 26th May 2024

Week 2: A2: How the digital communication is delivered (Workshop)

Task	Description
A.2.1:	Display advertising.
A.2.2:	Search engine marketing.
A.2.3:	Social media marketing.
A.2.4:	Email advertising.
Online Resources: How-the-Digital-Communication-is-Delivered

Assignment 1: Due date: 26th May 2024

Week 1: A1: Digital marketing in the marketing function

Task	Description
A.1.1:	Definitions of digital marketing.
A.1.2:	Role of digital marketing.
A.1.3:	Current trends in digital marketing.
A.1.4:	Use of digital marketing to target markets.
A.1.5:	Development of customer databases.
Online Resources: Digital-Marketing-in-the-Marketing-Function

Assignment 1: Due date: 26th May 2024