Assessment record - First submission:

Programme Title:		BTEC: Level 3.  Extended National Diploma in Business	Learner Registration No.:
			Learner Name:
Assignment (1) Title:		What is digital marketing and how is it used?	Assessor Name:	David Hilton
Unit Title:		Unit 17: Digital Marketing
Deadline:		26th May 2024	Date Submitted:
Has an extension to the deadline been approved by the Assessor due to extenuating circumstances?				Not required
Targeted Criteria	Criteria achieved	Assessment comments
P1	Yes / No	Explain the role of digital marketing as an extension of traditional marketing and the ways the messages can be delivered. Outline: 1.1 & 1.6
P2	Yes / No	Investigate the ways in which advertisers are targeting mobile device users. Outline: 1.3 & 2.3
P3	Yes / No	Discuss the digital strategies that a selected business uses to meet two different objectives. Outline: 1.2 & 2.2
P4	Yes / No	Outline different compensation models used in digital marketing. Outline: 2.4 & 2.5
P5	Yes / No	Explain the benefits of, and concerns about, digital marketing from the perspective of both the customer and the marketer. Outline: 1.5 & 2.5
M1	Yes / No	Analyse, using examples, the effectiveness of different digital delivery methods.   Outline: 2.3 & 2.6
M2	Yes / No	Analyse the different digital strategies and compensation models used to create brand recognition and brand loyalty. Outline: 2.4 & 2.5
D1	Yes / No	Justify the extent to which the digital environment is influencing consumer choices. Outline: 1.6
D2	Yes / No	Evaluate the effectiveness of digital marketing campaigns from different businesses, and suggest ways to overcome concerns raised about digital marketing. Outline: 2.6
General comments
Assessor:         David Hilton                                                  Date: