Examples of different marketing messages transmitted via the different media types, as well as the different devices and formats available.
1:Marketing communications are coordinated promotional messages and related media used to communicate with a market. Marketing communications messages are delivered through one or more channels such as digital media, print, radio, television, direct mail, and personal selling.
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Newspaper advertising- From recall to action
ReplyDeleteBut while print builds recall, digital encourages action. Engagement and brand recognition are both higher for digital news brands, while the ease of clicking through on a website or app makes action significantly higher for digital for those who recalled the ad
TV advertising -Traditional ads in magazines, on TV or on billboards reach anyone who sees them. In contrast, digital advertising lets you use different methods of targeting in order to be more precise and reach audiences who are more likely to be interested in your ad.
radio advertising- Radio offers broad targeting options that allow you to narrow down your audience based on factors such as location, demographics and listening habits. By aligning your radio spot plan with specific digital marketing campaigns, you can tailor your messages to resonate with different segments of your audience.
brochures -Brochures help capture the attention of potential customers, especially in the case of small and emerging businesses that are on a tight budget. They are both effective and pocket-friendly than product advertisements on magazines and newspapers, given the fact that prime space on print media is costly.
posters - Posters are highly visible and can grab the attention of passers-by. Businesses can ensure that their message reaches many potential customers by placing signs in strategic locations, such as busy streets, shopping centres, or public stations
direct mail- By incorporating QR codes and URLs that lead to purpose-built landing pages, direct mail can effectively capture your audience's attention and lead them to your website or social media channels, as “30% of mail leads to consumer action through purchases and website visits
An award-winning product set decreases costs and increases revenue
Digital marketing channels (e.g., social media, email marketing, search engine optimization), traditional marketing channels (e.g., television, radio, print advertising), content marketing channels (e.g., blogs, videos, podcasts).
ReplyDeletemarketing group - Instagram page, Tik Tok page, youtube channel, twitter page.
ReplyDeleteSocial Media:
ReplyDeleteMessage: "Discover the perfect getaway! Book your dream vacation now and enjoy exclusive deals and discounts. #TravelGoals"
Media Type: Instagram post
Device: Smartphone
Email Marketing (Desktop and Mobile Devices) Message: "Limited-time offer: Upgrade your wardrobe with our latest collection! Get 20% off on all new arrivals. Shop now!"
Media Type: Email newsletter
Device: Desktop computer, tablet, or smartphone
Digital Display Ads (Various Devices)
Message: "Boost your productivity with our innovative software solution! Try it for free today and revolutionize your workflow."
Media Type: Banner ad on a website
Device: Desktop computer, tablet, or smartphone
Video Content (Smart TVs, Desktops, and Mobile Devices)
Message: "Introducing our new line of eco-friendly home products! Watch how our sustainable materials and stylish designs can transform your living space."
Media Type: YouTube video ad
Device: Smart TV, desktop computer, tablet, or smartphone
These examples demonstrate how marketing messages can be tailored to different media types and devices to reach and engage with target audiences effectively. Each message is optimized for the specific platform and device characteristics to maximize impact and engagement.
Eleanor Thomlinson
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