C1: Marketing planning process

Task C.1

Marketing planning process

1.1:

Set objectives – lead generation, brand awareness, customer retention.

1.2:

Analysis of target segment, brand persona and competition.

1.3:

Resource identification – human, financial & technological.

1.4:

Implementation planning and testing.

1.5:

Measurement against targets.

Online Resources: Marketing planning process

Assignment 2: Due date: 12th June 2024

Unit 17: Digital Marketing - Group B - student's workshop.

Index

Learning aims:

C1: Marketing planning process

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Pearson, et al , BTEC National Business Student

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Task C.1	Marketing planning process
1.1:	Set objectives – lead generation, brand awareness, customer retention.
1.2:	Analysis of target segment, brand persona and competition.
1.3:	Resource identification – human, financial & technological.
1.4:	Implementation planning and testing.
1.5:	Measurement against targets.
Online Resources: Marketing planning process Assignment 2: Due date: 12th June 2024