Analysis of target segment, brand persona and competition.
Define the brand persona for Beast Mode Clothing using the information provided at the start of this session, explain how this brand persona would be used in the marketing of the brand.
See slide 6 on power point below:
In your task groups, research the fitness clothing industry and identify;
Who are the business’ main competitors?How much revenue do they each generate?How do they market their products?What demographic do they target?What methods of digital advertising do they implement?How popular is their social media?See slide 7 on power point below:
Online Resources: C1: Marketing planning process
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Task C.1.2: Classroom - individual - activity
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